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Longman Market Leader Interactive

Longman Market Leader Interactive CD-ROM for Windows

Longman Market Leader Interactive CD-ROM for Windows
Develop language skills through real world business situations! Drawing from resource materials such as the Financial Times, Market Leader Interactive helps learners master business language and concepts. This exciting, interactive course is based on the well-known Market Leader program. It is designed for learners on a high-intermediate level.





Platforms: CD-ROM for windows, available as network version
Available Languages:
Target Audience:
High-Intermediate Level Students
Vocabulary, Listening, Reading, Writing
Technology: Interactive Lessons and Activities
World Business language and concepts comprehension


About Longman Market Leader Interactive

Market Leader Interactive helps learners master business language and concepts. It is designed for learners on a high-intermediate level. The program is available as a CD-ROM for Windows, but is also available as a network version.

Longman Market Leader Interactive was designed by David Cotton, David Falvey, and Simon Kent.


  • Students explore contemporary business issues as they improve vocabulary, listening, reading, and writing skills.
  • Business topics include: Globalization, Brands, Travel, Advertising, Employment, Trade, Innovation, and Organization.
  • Case studies expand their knowledge and refine critical thinking skills.
  • Students practice business skills such as giving presentations and negotiating.
  • Pre- and post-tests measure student's performance.
  • Native language support. The Orientation, Business Notes, and Help are available in eight languages.

Course Syllabus

To learn more about Longman Market Leader Interactive, view the Course Syllabus as a pdf document. You need to have Acrobat Reader installed on your computer to be able to view the document. If you do not have it, please download a free copy of Adobe Acrobat Reader.

Core Curriculum

Longman English Interactive has a carefully designed core curriculum, with Integrated Skills Development, Learner Support, Assessment, and a "Virtual Tutor".

Integrated Skills Development

  • Listening
  • Speaking
  • Grammar
  • Pronunciation
  • Reading
  • Writing
  • Vocabulary

Learner Support

  • Individualized Practice and Feedback
  • Automated Error Correction
  • Native Language Support


  • Detailed Progress Reports
  • Pre- and Post-Test, Unit Tests
  • End-of-Level Tests

"Virtual Tutor"

  • A variety of special support features guide students in their learning. Learn more about the Virtual Tutor.

Course Syllabus

The course syllabus is organized thematically and consists of eight units that cover listening, reading, vocabulary, grammar, and business skills. Each unit introduces new vocabulary, including key words and phrases for business functions, a case study on the featured topic, and a writing assignment.

Market Leader Interactive emphasizes authentic business world situations by:

  • Teaching vocabulary for a variety of business contexts
  • Practicing listening skills to increase comprehension
  • Improving reading skills necessary for everyday situations
  • Discussing contemporary business issues
  • Analyzing case studies based on authentic business documents

Unit topics:

  • Globalization: facing the challenges of a global company
  • Employment: choosing the best candidate for a job
  • Brands: solving the problems of a leading brand
  • Trade: negotiating a deal
  • Travel: planning and arranging a team-building seminar
  • Innovation: preparing a product presentation
  • Advertising: creating and presenting an advertising campaign
  • Organization: reorganizing and expanding a business

Writing assignments include:

  • Action items and meeting summaries
  • Promotional leaflets/ads
  • Memos and faxes
  • Short articles and reports

Pre- and Post-Tests

Two complete tests measure learners’ listening, reading, vocabulary, grammar, and writing skills in a variety of business contexts. The pre-test allows learners to assess their abilities in preparation for the course; the post-test permits them to measure improvement upon completion of the course.

Student Text

Market Leader Interactive Companion Text, the required student book offers:

  • Financial Times readings to support online tasks and discussion questions.
  • Business case studies that offer learners authentic situations in which they can apply what they have learned.
  • Additional resources to help students learn practical business writing skills and apply grammar structures to business contexts.
  • Teachers will find the text a useful resource for in-class activities such as pair work, group work, and role-plays.

System Requirements

  • Windows 98/XP/2000 with Service Pack 2 (or higher), or Windows NT 4.0 with Service Pack 5 (or higher)
  • Non-English Windows 2000 systems require the Professional Edition
  • Pentium II processor 400+ MHz
  • 64+ MB RAM (128 MB recommended)
  • 16-bit graphics card
  • Monitor resolution of 800 x 600 or higher
  • Sound card, microphone, and speakers (Microphones plugged into USB ports are not supported.)
  • 10X CD-ROM drive
  • Internet Explorer 5.0 or higher (Internet Explorer 5.5 or higher recommended) (Note: Netscape and AOL browser software are not supported.)
  • Macromedia's Flash 5 (or higher) and Shockwave 8 (or higher), Apple's QuickTime 5 (or higher), and Sun's Java 1.4.1 (or higher) plug-ins. (Note: If your computer does not have these plug-ins, they will be installed automatically when you install the course.)
  • Adobe Acrobat Reader 4.0 (or higher) software
  • Floppy disk drive (for saving student data) (Lab Workstation Version only)
  • 10Mbps (or faster) local area network (LAN) (required for Network Version only)

Pricing & Options

If you need a quote for more than 5 users, please contact us and we will be happy to help you out.

Media Type
Part #
Purchase Online
Market Leader Interactive: CD-ROM SINGLE USER 9780131430655 CD-ROM PC #6745 $349.53
Market Leader Interactive: 5-PACK CD-ROM 0-13-143059-9 CD-ROM PC #6746 $854.43

If you need a quote for more than 5 users, please contact us and we will be happy to help you out.

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